SIAM1928 Fragrance is a brand rooted in the rich history of Thai perfumery, tracing its origins back to the original Thai fragrance brand known as "น้ำอบปรุงเจ้าคุณ" (Náam Òp Prùng Jâo Khun) in the year 1928. This exceptional brand was first created and marketed by a remarkable woman, Mrs. Boontarm Bariraknitikaset.
The inception of this brand took place in the renowned Thippaya O-Sot sathan, a prominent shop for traditional Thai fragrances and general products. Mrs. Boontarm embarked on her journey to craft and distribute these fragrances, marking a significant milestone in Thai fragrance history. Initially, her products found their way into more than a hundred nationwide consignment bundha Buddhist shops, establishing a solid foundation for what would later become SIAM1928.
The art of crafting Náam Òp Bprùng Jâo Khun fragrance has been passed down through four generations, with each successor preserving the original recipe. However, SIAM1928 has not merely rested on tradition; it has continuously evolved its fragrances to remain contemporary while proudly retaining its Thai identity.
Under the creative direction of Nutt Wesshasartar, SIAM1928 has drawn inspiration from Thai literature, folklore, classical arts, and history. This infusion of Thai culture and heritage into fragrance creation serves the dual purpose of raising awareness about Thailand's cultural richness and safeguarding the traditional Thai fragrance recipe for generations to come.
The name "SIAM1928" pays homage to Mrs. Boontarm Bariraknitikaset, the visionary behind the original Thai fragrance brand. It is a tribute that honors her significant contribution to the world of Thai fragrances and preserves her legacy for future generations.