Collection: Jovoy Paris

JOVOY is the story of an enchanting renaissance, that of a Parisian
perfume house born in 1923 and then forgotten for over 80 years.
In 2010, François Hénin, a globetrotter captivated by alluring raw
materials, decided to give it new life. After years of picaresque
adventures pursuing scents deep into Vietnamese forests, followed
by a detour through Grasse, the entrepreneurial adventurer had
acquired unique expertise. Now the house’s creator and Artistic
Director, he is making JOVOY Parfumeur Parisien an emblematic
hallmark of niche contemporary perfumery.

Whether they are Eaux de parfum, extracts or interior scents, all
JOVOY creations have a beguiling story to tell, originating from a
personal meeting or experience. Each one is artfully prepared by
independent noses engaged in creative fusion with the publishing
house, and their interpretation must convey the initial promise and
vision. As a result of this resolutely modern approach, JOVOY signs
its name to a collection of multiple inspirations, perfectly in tune
with amateurs of rare fragrances from around the world.

The complete opposite of standardized creations, JOVOY therefore
stands for the dream of exceptional perfumery, part of a notable
French tradition and far from ostentation and elitism. An accessible
dream, too, that the house wishes to share with all those who want
pure fragrances arising out of emotion to carry them away on a
journey.